Waiheke Fruit and Veg is one of Oneroa's institutions. Perched up above the top roundabout, the grocery store that sells everything is popular with both islanders and visitors alike. Its colourful frontage is an Oneroa Village icon. For many years it was owned and operated by Dave Tong and his wife Deb Tong, themselves local legends. It is now owned (2008) by Emily MacDonald, whose family were owners of Out There Surf and Skate in Ostend. Her connection with the New Zealand fashion world saw the clothing label Huffer produce a line of t-shirts emblazoned with the name of the grocery store.
The store offers a wide range of general and specialist foodstuffs, including produce and artisan products from the island.